Many companies make the blunder of believing that simply releasing a press statement guarantees media visibility. The truth is, most end up in the digital void, ignored by reporters. Frequent pitfalls include focusing on company speak instead of a newsworthy story; lacking clear calls to action;

Deciding between a press release and genuine media coverage can be tricky for companies . While a news release offers guaranteed control over your message , it's essentially self-promotion. Articles – secured through contacting journalists – carries significantly more authority with your potentia